• Kat

Product Immersion Kicks Off at The Standard in New York City

Updated: Sep 20, 2019

Product Immersion launched this month with its “Create It” track where participants—or “the squad” as we call them—worked on a real-world case study. In this all day experience, squads tested their big-picture thinking, understanding of customer needs through insights and persona reviews, and even practiced some mock interviews for potential customers.

The goal: to build better digital products.

Unlike other events and conferences where you sit back and relax (and perhaps doze off), the attendees were engaged from the moment they walked in the door. The squad was made up of 20 professionals with backgrounds in product management, design, business and engineering coming from companies such as Two Sigma, McKinsey, OXO, and many other big companies and startups.

With the help of industry facilitators, they broke up into groups for deeper dives in solving the problem at hand. the day centered around a case study focused on building a robust digital product.

”I left the experience feeling revived and energized to take the skills I learned back to my desk. I also made some great new friends who I can bounce ideas off of in the future.”

The teams then got to unwind at The Standard’s Garden Room for a happy hour (the whiskey drink special was especially popular).

Product Immersion is an invite-only event for those who are interested in leanring a new way of working or would like to brush up on their skills. If you would like to join our next event, request an invitation. We look forward to meeting you! #newyork #productimmersion


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